Digital Marketing Tooltips

Lead Generation

Tue, 23 Aug 2022 16:23:54 GMT

Case Study | Search Engine Market Analysis

We here at SEO Select, we take great pride in our prospecting process as far as determining which markets are worth going into, which markets will take a bit more time to rank in, and so on. Ranking in search engines and ultimately the coveted Google Map Pack is a process, but a lot of times can be achieved within a more than reasonable timeline.

When a client calls us and wants to get more calls and leads, the first and most rational step is always to determine search volume for the business's most desirable keyword(s). We will usually select a primary and secondary keyword to target when starting a project so as not to spread our efforts too thin, while weaving a plethora of other applicable and high buyer intent keywords for long term ranking purposes.

Most of the time, ranking for these two most desirable keywords, especially in a market of less than 100,000 population (such as in Concord, NC ) can be achieved within a 3-6 month timeline, both in the search engines and the map pack. This does depend on how competitive the market is, and the higher average ticket price the market is, the more time can usually be expected for your business to rank locally.

Attached below is a basic market analysis video of a wedding venue market in a smaller city (around 30,000 population). This video provides useful information as a template for how to examine search engine results and how these affect your business's ranking in local map packs.

Just because your business might rank well for a keyword in the SERP (Search Engine Result Page) does not necessarily mean that it will rank in the top three of the Google Map Pack. There are plenty of factors that come into play other than just search results ranking, and local citations are generally regarded as the most important.

The most important aspect of local citations (your business's name address and phone number listed anywhere online or "NAP") is consistency. Google operates off of a complex ranking algorithm so if your business has lots of different information online, this will hurt your Google Business Profile 's ranking potential in any market. The amount of citations in relation to your competitors and the consistency of these citations will help determine your placement as far as relevance to a specific search term.

We hope to provide thorough insight into our prospecting process with this video and educate you and your business on SEO practices and procedures.

Local Relevance

Fri, 15 Apr 2022 00:39:45 GMT

Local Lead Generation

Just building a website isn't enough.

There are plenty of business owners out there that might think having a website is important. I think it's safe to say they would be right, but maybe not for the reasons they'd thought.

There are plenty of businesses that have been working around their local area for years without any kind of web presence, and they will actually, eventually gain relevance online and could potentially rank for desirable keywords like " Marketing Agency Concord NC " if they are doing business in a way that is satisfactory to google. Google will automatically populate a GBP or "Google Business Profile" (formerly known as "Google My Business") if it notices a new or existing business that it originally had no prior knowledge of. That being said, most of the time we as business owners just..create them.

This profile is where 80-90% of calls come from for a local business nowadays, and the main ranking factor Google uses in determining whether to place one business over another is the authority and local relevance of the website associated with it. Another factor is age, which is why you might see a GBP or website with a less than satisfactory web presence outranking a newer site that maybe has better overall metrics.

It's not enough to rank #1 for a specific keyword, and just automatically start ranking in the map pack. Local relevance is key. With every client we take on and every market we decide to enter into, we assess the local relevance of every one of our competitors. There's a lot that goes into this process, but the most important part of it is citations.

Citations are simply how many times a business's name, address, and phone number are listed online. These citations will be associated with specific keywords based on your market or industry, and the most common form of a citation is a directory listing. We actively go and list your business NAP (Name, Address, Phone Number) online as many times as it take to outrank your competitors, and with our SEO tools like whitespark's " local citation finder ", we can determine what that number is based on how many the top competitor has.

Let us show you why we thrive in local lead gen for any client that we take on. Call us at (704) 741-1939 or leave us a form submission with your specific website or digital marketing need and we'll get back to you in a timely manner.

Keyword Research

Tue, 05 Apr 2022 21:06:44 GMT

The Importance of Quality Content

So you've decided you need a website. In today's day and age, if you don't have a website for your local business, depending on the niche, you could missing out on a huge chunk of the market that is searching for businesses just like yours on the web.

Those terms that are used to find a specific service online are called keywords. A keyword might be something like "roofing concord NC" or maybe you searched something to the tune of " website builder near me " to find our website. These keywords are what drive customers to your website and even more importantly, your Google Business Profile to in turn create a call and ultimately, a quality lead.

Before we dive into a web build or SEO (search engine optimization) project, the first thing on our to do list is figuring out which search terms have the most search in your area, and which of those terms have the highest buyer intent for your business's specific services offered. If we were building you a roofing site and GMB (google business profile) in Concord, for example, we'd optimize your content for keywords such as "roofing concord nc" or "metal roofing concord" or even "roofing contractors near me". All of these carefully selected keywords are then meticulously woven into the content of your entire website, with the main targeted keyword for your business being the most prominent on the home page.

If done correctly, your content or "words on a page" will become your most powerful asset. Think about it. Why would Google decide rank your roofing site for "storm damage concord nc" if those words weren't even anywhere on your website? Google wants to rank your site for the keywords that you're targeting, and the better content you have, the better chance you will have of ranking on the first page and eventually breaking into the map pack at the top of the search result pages. Your content will be the main determining factor in telling google which keywords you'd like to rank for and the pages you will appear on. All that's left then, is everything else! Leave that up to us. It's what we do best here at SEO Select. Give us a call or leave a form submission . We'd love to take a look at your specific business needs as it pertains to the online marketplace.