Local Relevance

Just building a website isn't enough.

There are plenty of business owners out there that might think having a website is important. I think it's safe to say they would be right, but maybe not for the reasons they'd thought.

There are plenty of businesses that have been working around their local area for years without any kind of web presence, and they will actually, eventually gain relevance online and could potentially rank for desirable keywords like "Marketing Agency Concord NC" if they are doing business in a way that is satisfactory to google. Google will automatically populate a GBP or "Google Business Profile" (formerly known as "Google My Business") if it notices a new or existing business that it originally had no prior knowledge of. That being said, most of the time we as business owners just..create them.

This profile is where 80-90% of calls come from for a local business nowadays, and the main ranking factor Google uses in determining whether to place one business over another is the authority and local relevance of the website associated with it. Another factor is age, which is why you might see a GBP or website with a less than satisfactory web presence outranking a newer site that maybe has better overall metrics.

It's not enough to rank #1 for a specific keyword, and just automatically start ranking in the map pack. Local relevance is key. With every client we take on and every market we decide to enter into, we assess the local relevance of every one of our competitors. There's a lot that goes into this process, but the most important part of it is citations.

Citations are simply how many times a business's name, address, and phone number are listed online. These citations will be associated with specific keywords based on your market or industry, and the most common form of a citation is a directory listing. We actively go and list your business NAP (Name, Address, Phone Number) online as many times as it take to outrank your competitors, and with our SEO tools like whitespark's "local citation finder", we can determine what that number is based on how many the top competitor has.

Let us show you why we thrive in local lead gen for any client that we take on. Call us at (704) 741-1939 or leave us a form submission with your specific website or digital marketing need and we'll get back to you in a timely manner.